The property is part of the convenience shopping street Nachtegaalstraat/Burgemeester Reigerstraat in the east of the city of Utrecht. Utrecht is a large city of more than 335,000 inhabitants in the province of the same name. The catchment area for the supermarket are communities Buiten Wittevrouwen, Oudwijk and Wilhelminapark, which together have around 25,000 inhabitants.

The inhabitants are characterized by a higher than average income level. The convenience shopping street Nachtegaalstraat/Burgemeester Reigerstraat is centrally located within its service area. Because the shopping street is located in the inner city, parking facilities are limited, and parking fees apply. Good bicycle-parking facilities are situated next to Albert Heijn. Given the specific target group (city supermarket), the parking situation does not pose a problem.

This individual supermarket is functioning well within an environment with many one-person households and students. Although the supermarket is not significantly large, it has generous opening hours and a strong turnover figures

This certification relates to the following address numbers: Burgemeester Reigerstraat 55-57